Dr. Muhammad Zahid is a Personal Branding Consultant at Knowledge360. He is an accomplished academic and industry expert with a PhD in Experiential Marketing, focusing on consumer behaviour, sustainable consumption, experiential learning, and digital marketing. With more than 12 years of diverse experience spanning academia and industry, he possesses a blend of theoretical knowledge and practical skills. Dr. Zahid is currently serving as an Assistant Professor at Begum Nusrat Bhutto University, Sukkur, Sindh, where he is engaged in teaching, research and academic innovation.