Dr. Muhammad Zahid is a Personal Branding Consultant at Knowledge360. He is an accomplished academic and industry expert with a PhD in Experiential Marketing, focusing on consumer behavior, sustainable consumption, experiential learning, and digital marketing. With more than 12 years of diverse experience spanning academia and industry, he possesses a blend of theoretical knowledge and practical skills. Dr. Zahid is currently serving as an Assistant Professor and PhD Program Manager at Muhammad Ali Jinnah University (MAJU) where he is engaged in teaching, research, and academic innovation. He is also the Editor of Jinnah Business & Economic Research Journal (JBJER).